The Routledge Handbook of Nonprofit Communication is popular PDF and ePub book, written by Gisela Gonçalves in 2022-10-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Routledge Handbook of Nonprofit Communication can be Read Online from any device for your convenience.
The Routledge Handbook of Nonprofit Communication Book PDF Summary
This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations’ strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.
Detail Book of The Routledge Handbook of Nonprofit Communication PDF
- Author : Gisela Gonçalves
- Release : 12 October 2022
- Publisher : Taylor & Francis
- ISBN : 9781000689112
- Genre : Business & Economics
- Total Page : 497 pages
- Language : English
- PDF File Size : 10,8 Mb
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