The Routledge Companion to Marketing and Feminism is popular PDF and ePub book, written by Pauline Maclaran in 2022-02-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Routledge Companion to Marketing and Feminism can be Read Online from any device for your convenience.
The Routledge Companion to Marketing and Feminism Book PDF Summary
This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women’s development and life opportunities. The "F" word is back on the agenda – made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women’s exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.
Detail Book of The Routledge Companion to Marketing and Feminism PDF
- Author : Pauline Maclaran
- Release : 25 February 2022
- Publisher : Routledge
- ISBN : 9781000521993
- Genre : Business & Economics
- Total Page : 512 pages
- Language : English
- PDF File Size : 18,8 Mb
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