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The Role of Resources in Global Competition Book PDF Summary

This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies.

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The Role of Resources in Global Competition
  • Author : John Fahy
  • Release : 06 September 2002
  • Publisher : Routledge
  • ISBN : 9781134560189
  • Genre : Business & Economics
  • Total Page : 218 pages
  • Language : English
  • PDF File Size : 19,5 Mb

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