The Road to Wicked is popular PDF and ePub book, written by Kent Drummond in 2018-07-24, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, The Road to Wicked can be Read Online from any device for your convenience.
The Road to Wicked Book PDF Summary
The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability— the capacity of artists, narratives, art forms, and genres to remain viable over time—and an examination of the marketing machinery and consumption patterns that make such sustainability possible. Drawing on the fields of macromarketing, consumer behavior, literary and cultural studies, and theories of adaption and remediation, the authors examine key adaptations and extensions of Baum’s 1900 novel. These include the original Oz craze, the MGM film and its television afterlife, Wicked and its extensions, and Oz the Great and Powerful—Disney’s recent (and highly lucrative) venture that builds on the considerable success of Wicked. At the end of the book, the authors offer a foundational framework for a new theory of cultural sustainability and propose a set of explanatory conditions under which any artistic experience might achieve it.
Detail Book of The Road to Wicked PDF
- Author : Kent Drummond
- Release : 24 July 2018
- Publisher : Springer
- ISBN : 9783319931067
- Genre : Social Science
- Total Page : 333 pages
- Language : English
- PDF File Size : 11,8 Mb
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