The Rise of the Joyful Economy is popular PDF and ePub book, written by Michael Hutter in 2015-03-24, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Rise of the Joyful Economy can be Read Online from any device for your convenience.
The Rise of the Joyful Economy Book PDF Summary
This book argues for the increasing importance of the arts as a major resource in fuelling growth through the experiential dimension of today’s economy. As we move from the knowledge economy to a new stage called the joyful economy, consumers shift their spending from physical objects and technical know-how to experiences of joy and disappointment. This book investigates how artistic ideas are translated into successful commercial production, and how economic growth impacts artistic invention. It examines cases of successful innovation in the creative industries ranging from the Italian Renaissance to the present. The book suggests a framework where social players move in diverse worlds of value, which leads to a stream of controversies and manias that result in the establishment of new joy products. Studies include the effect of linear perspective, as pioneered by Filippo Brunelleschi, the discovery of taste as an argument for consumption, the serial production of Pop Art and the self-commercialization of contemporary works by artists like Takashi Murakami . This theoretical and empirical study brings together the fields of cultural economics, economic sociology, management studies and cultural history. In doing so, it offers a fascinating study of how creativity has shaped and fuelled commerce.
Detail Book of The Rise of the Joyful Economy PDF
- Author : Michael Hutter
- Release : 24 March 2015
- Publisher : Routledge
- ISBN : 9781317636373
- Genre : Business & Economics
- Total Page : 247 pages
- Language : English
- PDF File Size : 13,8 Mb
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