The Rhetoric and Reality of Marketing is popular PDF and ePub book, written by P. Kitchen in 2003-04-14, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Rhetoric and Reality of Marketing can be Read Online from any device for your convenience.
The Rhetoric and Reality of Marketing Book PDF Summary
This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing allegiance is openly proclaimed but in practice merely a rhetorical device or whether it is deeply embedded in organizational culture.
Detail Book of The Rhetoric and Reality of Marketing PDF
- Author : P. Kitchen
- Release : 14 April 2003
- Publisher : Springer
- ISBN : 9780230554702
- Genre : Business & Economics
- Total Page : 220 pages
- Language : English
- PDF File Size : 18,8 Mb
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