The Reality of Virtuality is popular PDF and ePub book, written by Kirsten Cowan in 2023-04-26, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Reality of Virtuality can be Read Online from any device for your convenience.
The Reality of Virtuality Book PDF Summary
Virtual Reality (VR) technology has become more sophisticated and widespread. Consumers embrace it for gaming and entertainment. New industries are using it to showcase their products and services, with VR experiences becoming more immersive and realistic than ever. Where does VR fit into your marketing strategy? How can your brand use it to leave a lasting impression on users or, at the very least, drum up excitement around the experience? And how can your brand utilize VR to interact with your target market to improve consumer engagement and loyalty? The Reality of Virtuality is both practitioner-oriented and evidence-based, showing marketing managers in the B2C and B2B sectors how to design a compelling VR marketing strategy and leverage it for their brand. This book discusses how to select the appropriate VR type dependent on resources, technology, and audience. It shows how to align the VR experience with marketing objectives (i.e., consumer engagement, brand building, attitude management, selling in VR, product co-creation, publicity, awareness building and more), and how to create a purpose-driven VR experience to ensure it is engaging and meaningful. Lastly, it shows how to incorporate VR into the consumer journey, the ways to reach consumers before the VR experience, and the long-lasting effects after it. The authors use examples, references, and industry expert opinions throughout to fully illustrate each lesson, giving marketers a solid foundation for their VR endeavours in the field today and in the future.
Detail Book of The Reality of Virtuality PDF
- Author : Kirsten Cowan
- Release : 26 April 2023
- Publisher : Walter de Gruyter GmbH & Co KG
- ISBN : 9783110980561
- Genre : Business & Economics
- Total Page : 170 pages
- Language : English
- PDF File Size : 13,5 Mb
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