The Psychology of Financial Consumer Behavior is popular PDF and ePub book, written by Dominika Maison in 2019-02-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Psychology of Financial Consumer Behavior can be Read Online from any device for your convenience.
The Psychology of Financial Consumer Behavior Book PDF Summary
This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence of this way of thinking is that financial institutions view their clients mostly from the perspective of their income. By taking a psychological approach, this book stresses the perspective of consumers confronted with a quickly changing financial world: the changing of financial offers and products (savings, investments, loans), the changing of payment methods (from cash to cheques, cards and mobile payments), the accessibility and temptation of goods, and the changing of insurance and pension systems. The Psychology of Financial Consumer Behavior provides insight into the thought processes of consumers in a variety of financial topics. Coverage includes perceptions of wealth, the pleasure or pain of spending, cashless transactions, saving and investing, loans, planning for the future, taxes, and financial education. The book holds appeal for researchers, professionals, and students in economics, psychology, economic psychology, marketing and consumer science, or anyone interested in financial behaviors.
Detail Book of The Psychology of Financial Consumer Behavior PDF
- Author : Dominika Maison
- Release : 28 February 2019
- Publisher : Springer
- ISBN : 9783030105709
- Genre : Business & Economics
- Total Page : 236 pages
- Language : English
- PDF File Size : 16,6 Mb
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