The Problem of Political Marketing is popular PDF and ePub book, written by Heather Savigny in 2011-11-03, it is a fantastic choice for those who relish reading online the Political Science genre. Let's immerse ourselves in this engaging Political Science book by exploring the summary and details provided below. Remember, The Problem of Political Marketing can be Read Online from any device for your convenience.
The Problem of Political Marketing Book PDF Summary
Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians adopted political marketing? What are the contextual factors that have led to this? * How does the political marketing literature model this activity? * What are the underlying assumptions of these models * How does political marketing affect democracy? * How is political marketing best conceptualised and understood in light of this critical analysis?
Detail Book of The Problem of Political Marketing PDF
- Author : Heather Savigny
- Release : 03 November 2011
- Publisher : Bloomsbury Publishing USA
- ISBN : 9781441192028
- Genre : Political Science
- Total Page : 301 pages
- Language : English
- PDF File Size : 15,9 Mb
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