The Pricing Puzzle is popular PDF and ePub book, written by Jan Y. Yang in 2020, it is a fantastic choice for those who relish reading online the Business genre. Let's immerse ourselves in this engaging Business book by exploring the summary and details provided below. Remember, The Pricing Puzzle can be Read Online from any device for your convenience.
The Pricing Puzzle Book PDF Summary
The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in Tehran, to iPhone, to explaining the fall of MUJI, this book reveals the rationales behind and outcomes of various pricing strategies. The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products. Structured as a collection of short stories, the book offers a delightful and eye-opening reading experience for business owners, managers, and anyone interested in understanding what prices are, and how pricing works and interacts with us as customers.
Detail Book of The Pricing Puzzle PDF
- Author : Jan Y. Yang
- Release : 01 October 2024
- Publisher : Unknown
- ISBN : 3030507785
- Genre : Business
- Total Page : 173 pages
- Language : English
- PDF File Size : 12,5 Mb
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