The New Typography in Scandinavia is popular PDF and ePub book, written by Trond Klevgaard in 2020-10-15, it is a fantastic choice for those who relish reading online the Design genre. Let's immerse ourselves in this engaging Design book by exploring the summary and details provided below. Remember, The New Typography in Scandinavia can be Read Online from any device for your convenience.
The New Typography in Scandinavia Book PDF Summary
This is the first monograph on Scandinavia's 'New Typography'. It provides a detailed account of the movement's lifespan in the region from the 1920s up until the 1940s, when it was largely incorporated into mainstream practice. The book begins by tracing how the New Typography, from its origins in the central and eastern European avant-garde, arrived in Scandinavia. It considers the movement's transformative impact on printing, detailing the cultural and technological reasons why its ability to act as a modernising force varied between different professional groups. The last two chapters look at how New Typography related to Scandinavian society more widely by looking at its ties to functionalism and social democracy, paving the way for a discussion of the reciprocal relationship between the culture of practitioners and the cultural work performed through their practice. Based on archival research undertaken at a number of Scandinavian institutions, the book brings a wealth of previously unpublished visual material to light and provides a fresh perspective on a movement of central and enduring importance to graphic design history and practice.
Detail Book of The New Typography in Scandinavia PDF
- Author : Trond Klevgaard
- Release : 15 October 2020
- Publisher : Bloomsbury Publishing
- ISBN : 9781350112407
- Genre : Design
- Total Page : 281 pages
- Language : English
- PDF File Size : 15,8 Mb
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