The Neglected Firm is popular PDF and ePub book, written by Jorge Vasconcellos e Sá in 2002-05-10, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Neglected Firm can be Read Online from any device for your convenience.
The Neglected Firm Book PDF Summary
Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments; Marketing, Finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organisations to approach these issues.
Detail Book of The Neglected Firm PDF
- Author : Jorge Vasconcellos e Sá
- Release : 10 May 2002
- Publisher : Springer
- ISBN : 9780230599291
- Genre : Business & Economics
- Total Page : 152 pages
- Language : English
- PDF File Size : 14,8 Mb
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