The Multinational Enterprise is popular PDF and ePub book, written by Mark Casson in 2018-02-23, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Multinational Enterprise can be Read Online from any device for your convenience.
The Multinational Enterprise Book PDF Summary
This book summarises Mark Casson’s recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for further development. The book also explores internationalisation theory in respect to marketing and brands, the supply chain, risk management as well as methodology.
Detail Book of The Multinational Enterprise PDF
- Author : Mark Casson
- Release : 23 February 2018
- Publisher : Edward Elgar Publishing
- ISBN : 9781788110068
- Genre : Business & Economics
- Total Page : 319 pages
- Language : English
- PDF File Size : 20,5 Mb
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