The Motivated Sign is popular PDF and ePub book, written by Olga Fischer in 2001-01-01, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, The Motivated Sign can be Read Online from any device for your convenience.
The Motivated Sign Book PDF Summary
This volume, a sequel to Form Miming Meaning (1999), offers a selection of papers given at the second international symposium on iconicity (Amsterdam 1999). In the light of semiotic, linguistic and literary theory the studies gathered here investigate how iconicity works on all levels of language, in literary texts and other forms of verbal discourse. They investigate, among other subjects, the semiotic foundations of iconicity, the role played by iconicity in language evolution and in the way words are positioned syntactically. Special consideration is given to the iconic nature of metaphor and the 'mise en abyme', to iconically motivated punctuation and other typographic matters such as the manipulation of colour, fonts and spacing in advertising and in poetry. Other studies show how iconicity influences Shakespeare's rhetoric, the structural design of Margaret Atwood's writings and the changing fashions in fictional landscape description. Thus, these analyses of 'the motivated sign' represent yet another strong challenge to Saussure's dogma of arbitrariness (Jakobson).
Detail Book of The Motivated Sign PDF
- Author : Olga Fischer
- Release : 01 January 2001
- Publisher : John Benjamins Publishing
- ISBN : 9027225745
- Genre : Language Arts & Disciplines
- Total Page : 412 pages
- Language : English
- PDF File Size : 14,9 Mb
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