The Marketing Director s Role in Business Planning and Corporate Governance is popular PDF and ePub book, written by Gerald Michaluk in 2008-07-31, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Marketing Director s Role in Business Planning and Corporate Governance can be Read Online from any device for your convenience.
The Marketing Director s Role in Business Planning and Corporate Governance Book PDF Summary
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board’s decision-making process. Michaluk outlines marketing’s key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a host of top companies, as well as interviews with their CEOs and CMOs.
Detail Book of The Marketing Director s Role in Business Planning and Corporate Governance PDF
- Author : Gerald Michaluk
- Release : 31 July 2008
- Publisher : John Wiley & Sons
- ISBN : 9780470986653
- Genre : Business & Economics
- Total Page : 312 pages
- Language : English
- PDF File Size : 14,6 Mb
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