The Management of Intangibles is popular PDF and ePub book, written by Ahmed Bounfour in 2003, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Management of Intangibles can be Read Online from any device for your convenience.
The Management of Intangibles Book PDF Summary
The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place.
Detail Book of The Management of Intangibles PDF
- Author : Ahmed Bounfour
- Release : 01 October 2024
- Publisher : Psychology Press
- ISBN : 9780415224932
- Genre : Business & Economics
- Total Page : 338 pages
- Language : English
- PDF File Size : 7,8 Mb
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