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The management of innovation and its role for the accomplishment of leadership excellence in SMEs Book PDF Summary
Inhaltsangabe:Zusammenfassung: Die aktuelle Situation auf den Märkten ist gekennzeichnet durch Hyperwettbewerb, stark verkürzte Produktlebenszyklen, immer kürzere Produkt- und Technologieentwicklungszeiten. Daraus resultiert die zunehmende Notwendigkeit auch für KMUs, auf internationalen Märkten tätig zu sein und Kernkompetenzen global zu nutzen. Vorsprung zu haben vor anderen, vor Wettbewerbern ist zweifellos von Vorteil. Im Wettlauf um Kunden und überzeugte Anhänger gewinnt doch immer der, der besser, innovativer ist. Erfolgreiches Innovationsmanagement ist eine wesentliche Voraussetzung für überdurchschnittliche Wertsteigerung des Unternehmens, höheres Wachstum im Vergleich zu Konkurrenzunternehmen, Kundenzufriedenheit und letztendlich somit auch eine Notwendigkeit zur Zufriedenstellung aller Stakeholder. Die eingehende Auseinandersetzung mit sowohl theoretischen Grundlagen als auch praktisch angewandten Methoden des Innovationsmanagements bildet den Ausgangspunkt für unsere Diplomarbeit. Das Ziel unserer Arbeit ist es, einerseits theoretische Einblicke in neue Konzepte des Innovationsmanagements zu geben, und andererseits auch praktische Entscheidungshilfen für kleine und mittlere Unternehmen zur Verfügung zu stellen. Abstract: What are the main reasons for the fact that some companies are able to produce more innovative products and services of better quality in less time for their customers compared to their competitors in a given market? Which are the most important success factors and leadership implications that make some small and medium-sized firms more innovative and more successful than others? Those have been the underlying questions that guided us, when writing this paper on the management of innovation and its role for the accomplishment of leadership excellence in small- and medium-sized enterprises (SMEs). When searching the literature of the past five years one can find a vast amount of published articles and studies on innovation and the management of innovation but only a limited number of articles dealt with the specific situation and needs of SMEs. Thus we felt that it would be helpful for leaders of this type of companies to identify a set of practicable implications and measures to be taken in order to support and foster innovation. Of course we cannot reinvent the wheel by setting completely new rules of doing business in SMEs. But what we can do here is trying to identify relevant steps helping to support innovative [...]
Detail Book of The management of innovation and its role for the accomplishment of leadership excellence in SMEs PDF
- Author : Markus Santer
- Release : 06 February 2004
- Publisher : diplom.de
- ISBN : 9783832476847
- Genre : Business & Economics
- Total Page : 235 pages
- Language : English
- PDF File Size : 12,6 Mb
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