The Mana of Mass Society is popular PDF and ePub book, written by William Mazzarella in 2017-10-24, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, The Mana of Mass Society can be Read Online from any device for your convenience.
The Mana of Mass Society Book PDF Summary
We often invoke the “magic” of mass media to describe seductive advertising or charismatic politicians. In The Mana of Mass Society, William Mazzarella asks what happens to social theory if we take that idea seriously. How would it change our understanding of publicity, propaganda, love, and power? Mazzarella reconsiders the concept of “mana,” which served in early anthropology as a troubled bridge between “primitive” ritual and the fascination of mass media. Thinking about mana, Mazzarella shows, means rethinking some of our most fundamental questions: What powers authority? What in us responds to it? Is the mana that animates an Aboriginal ritual the same as the mana that energizes a revolutionary crowd, a consumer public, or an art encounter? At the intersection of anthropology and critical theory, The Mana of Mass Society brings recent conversations around affect, sovereignty, and emergence into creative contact with classic debates on religion, charisma, ideology, and aesthetics.
Detail Book of The Mana of Mass Society PDF
- Author : William Mazzarella
- Release : 24 October 2017
- Publisher : University of Chicago Press
- ISBN : 9780226436395
- Genre : Social Science
- Total Page : 251 pages
- Language : English
- PDF File Size : 17,7 Mb
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