The Logo Decoded is popular PDF and ePub book, written by LORA STARLING in 2011-12-16, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Logo Decoded can be Read Online from any device for your convenience.
The Logo Decoded Book PDF Summary
More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing. Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy. The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos. Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives. Learn to make informed choices about brands. Find out how a logo reflects the state of the brand and holds it to account.
Detail Book of The Logo Decoded PDF
- Author : LORA STARLING
- Release : 16 December 2011
- Publisher : BalboaPress
- ISBN : 9781452503028
- Genre : Business & Economics
- Total Page : 313 pages
- Language : English
- PDF File Size : 10,6 Mb
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