The Little Book of Big PR is popular PDF and ePub book, written by Jennefer Witter in 2014-10-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Little Book of Big PR can be Read Online from any device for your convenience.
The Little Book of Big PR Book PDF Summary
Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool. As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations: Self-branding Media relations Social Media Networking Speaking engagements Cause-related marketing Selecting a PR agency Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
Detail Book of The Little Book of Big PR PDF
- Author : Jennefer Witter
- Release : 03 October 2014
- Publisher : AMACOM
- ISBN : 9780814434376
- Genre : Business & Economics
- Total Page : 140 pages
- Language : English
- PDF File Size : 21,5 Mb
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