The Irrational Fear of McDonaldization and the Myth of Cultural Purity is popular PDF and ePub book, written by Fabian Speitkamp in 2015-10-23, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, The Irrational Fear of McDonaldization and the Myth of Cultural Purity can be Read Online from any device for your convenience.
The Irrational Fear of McDonaldization and the Myth of Cultural Purity Book PDF Summary
Essay from the year 2015 in the subject Sociology - Individual, Groups, Society, grade: 1,3, University of Siegen, course: World Society, World Culture and World Politics, language: English, abstract: McDonaldized products are highly standardized and quantity is generally more important than quality. This leads to a competitive advantage towards other systems. Of course, not only food can be produced following those principles mentioned above. Everything can be McDonaldized, education, health care, music, etc. and the trend is expanding (Ritzer, Stillman 2003, p.34). But McDonaldization has limits and although the concept sounds menacing, it is not the end of diversity. McDonaldized systems can be influenced locally and they can change over time, too (Ritzer, Stillman 2003, p.39). As a global restaurant, McDonald's has quickly adapted to local needs: In India, the company sells primarily lamb and chicken meat, and pork is not on the menu in Muslim countries. Actually they created a Nürnburger especially for German restaurants. Other global players like Hollywood studios and broadcast networks also adapt to localities, and create special content for different markets (Robertson 1995, p.38). So how can McDonald’s and the like homogenize the world, when they are changing themselves because of various local preferences?
Detail Book of The Irrational Fear of McDonaldization and the Myth of Cultural Purity PDF
- Author : Fabian Speitkamp
- Release : 23 October 2015
- Publisher : GRIN Verlag
- ISBN : 9783668073968
- Genre : Social Science
- Total Page : 11 pages
- Language : English
- PDF File Size : 21,8 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book The Irrational Fear of McDonaldization and the Myth of Cultural Purity by Fabian Speitkamp, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.