The Irrational Consumer is popular PDF and ePub book, written by Enrico Trevisan in 2016-03-09, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Irrational Consumer can be Read Online from any device for your convenience.
The Irrational Consumer Book PDF Summary
Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. Enrico Trevisan's The Irrational Consumer builds on the ground breaking works on behavioural economics of authors such as Daniel Kahneman and Richard Thaler in order to explain the fundamental drivers of customer decisions and how to incorporate these into your business strategy. Learn how consumers respond to different offer architectures and discounts; why they sometimes struggle to see the wood for the trees in a world of ever-increasing options; what are the rules of thumb they develop for making sense of value. Behavioural economics offers organizations perspectives for engaging with customers, whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-have' primer to this world.
Detail Book of The Irrational Consumer PDF
- Author : Enrico Trevisan
- Release : 09 March 2016
- Publisher : Routledge
- ISBN : 9781317026952
- Genre : Business & Economics
- Total Page : 156 pages
- Language : English
- PDF File Size : 7,5 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book The Irrational Consumer by Enrico Trevisan, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.