The Internet Trap is popular PDF and ePub book, written by Matthew Hindman in 2020-11-10, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Internet Trap can be Read Online from any device for your convenience.
The Internet Trap Book PDF Summary
Why there is no such thing as a free audience in today's attention economy The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else, and reveals what small players can do to survive in a game that is rigged against them. Challenging some of the most enduring myths of digital life, Matthew Hindman explains why net neutrality alone is no guarantee of an open internet, and demonstrates what it really takes to grow a digital audience in today's competitive online economy.
Detail Book of The Internet Trap PDF
- Author : Matthew Hindman
- Release : 10 November 2020
- Publisher : Princeton University Press
- ISBN : 9780691210209
- Genre : Business & Economics
- Total Page : 254 pages
- Language : English
- PDF File Size : 11,6 Mb
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