The Internationalisation of Retailing in Asia is popular PDF and ePub book, written by Sang Chul Choi in 2004-03-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Internationalisation of Retailing in Asia can be Read Online from any device for your convenience.
The Internationalisation of Retailing in Asia Book PDF Summary
European retailers have successfully internationalised their activities in Europe but have been less successful in North America. American retailers have been successful in their home market but less so in Europe. The major European and American retailers are now entering Asia and competing directly with each other in a substantive way fort he first time. These Western retailers, using modern managerial methods, are entering markets typified by more traditional managerial approaches. Western managerial cultures and values are interfacing with Asian ones. The results of these moves are new stresses for Asian retail structures that bring a new dynamism to Asian retailing. The contributions in this book explore the conflicts and benefits that arise as retailing in Asia becomes internationalised. The contributions are provided by experts in retail research from across Asia and for the first time in depth analyses are provided of the ways that Western retailers are provoking change in Asia. The book results form a seminar held at the University of Marketing and Distribution Sciences, Kobe, in November 2001 under the auspices of Society for Asian Research in Distribution. Scholars from across the region presented research results of their analyses of the New Commerce now appearing in Asia.
Detail Book of The Internationalisation of Retailing in Asia PDF
- Author : Sang Chul Choi
- Release : 01 March 2004
- Publisher : Routledge
- ISBN : 9781134392667
- Genre : Business & Economics
- Total Page : 350 pages
- Language : English
- PDF File Size : 7,7 Mb
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