The Heineken Story is popular PDF and ePub book, written by Barbara Smit in 2014-11-06, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Heineken Story can be Read Online from any device for your convenience.
The Heineken Story Book PDF Summary
Heineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing tricks and extraordinary characters that transformed the Dutch family business into a global brand. Taking us on a journey from a small brewery in Amsterdam in 1864 to the present day, The Heineken Story tells the remarkable and sometimes controversial true story of one of the world's largest brewing companies, and of Alfred 'Freddy' Heineken, the singular business man who secured its position. From spectacular takeovers and inspired marketing campaigns, to a kidnapping that brought in the largest ransom ever paid for an individual, this is a gripping account of the battle for the international beer market. Barbara Smit has experience writing on family drama, marketing and consumer culture, and in The Heineken Story she has put together a narrative that is meticulously researched, and fizzing with competition, personalities and betrayal.
Detail Book of The Heineken Story PDF
- Author : Barbara Smit
- Release : 06 November 2014
- Publisher : Profile Books
- ISBN : 9781782831136
- Genre : Business & Economics
- Total Page : 391 pages
- Language : English
- PDF File Size : 7,6 Mb
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