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Handbook of Customer Satisfaction and Loyalty Measurement Book PDF Summary

An examination of how to use research effectively. It takes the reader step by step through the process of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty. This new edition includes four new chapters on loyalty measurement.

Detail Book of Handbook of Customer Satisfaction and Loyalty Measurement PDF

Handbook of Customer Satisfaction and Loyalty Measurement
  • Author : Nigel Hill
  • Release : 01 October 2024
  • Publisher : Gower Publishing, Ltd.
  • ISBN : 0566081946
  • Genre : Business & Economics
  • Total Page : 312 pages
  • Language : English
  • PDF File Size : 10,6 Mb

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