The Global Sport Economy is popular PDF and ePub book, written by Michel Desbordes in 2019-05-29, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Global Sport Economy can be Read Online from any device for your convenience.
The Global Sport Economy Book PDF Summary
This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and sales, and sport governance and organization. By focusing on these three themes, the book presents a nuanced and multi-faceted view of how the global sports economy works and what its main strategic challenges and opportunities are. Offering a balance between theory and practice, and adopting an international perspective with case studies and examples from the Americas, Europe and Asia, the book addresses key issues such as corporate social responsibility, the impact of culture on international sport business, innovation and entrepreneurship, and consumer behaviour. The Global Sport Economy is fascinating reading for students, researchers and practitioners with an interest in sport business and management, sport marketing, the sporting goods industry and distribution and sport governance.
Detail Book of The Global Sport Economy PDF
- Author : Michel Desbordes
- Release : 29 May 2019
- Publisher : Routledge
- ISBN : 9780429619731
- Genre : Business & Economics
- Total Page : 298 pages
- Language : English
- PDF File Size : 11,6 Mb
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