The Global Cigarette is popular PDF and ePub book, written by Howard Cox in 2000, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Global Cigarette can be Read Online from any device for your convenience.
The Global Cigarette Book PDF Summary
'It is researched in great detail and well illustrated; the photos of the Indian and Chinese markets are fascinating' -Social History of Medicine'Of particular interest is the book's detailed study of the role of BAT in the Indian and Chinese markets in the early part of the twentieth century' -Social History of Medicine'Extremely well-researched, well-written, and sobering account... the book is excellent and will appeal to a wide audience' -Business History Review'Authoritative account... many interesting details... some splendid photographs' -Times Literary SupplementThe Global Cigarette provides the first authoritative account of The British American Tobacco Company's evolution and growth up until the Second World War. Based on archive materials from a wide variety of sources, including the company's own records, the book shows the way in which the company developed a vast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contexts - notably in China and India - and analyses the way in which the company, as a mature multinational enterprise, coped with the severe international economic dislocations of the 1930s.
Detail Book of The Global Cigarette PDF
- Author : Howard Cox
- Release : 21 September 2024
- Publisher : Unknown
- ISBN : 019829221X
- Genre : Business & Economics
- Total Page : 464 pages
- Language : English
- PDF File Size : 8,9 Mb
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