The Fusion Marketing Bible Fuse Traditional Media Social Media Digital Media to Maximize Marketing ENHANCED EBOOK is popular PDF and ePub book, written by Lon Safko in 2012-09-14, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Fusion Marketing Bible Fuse Traditional Media Social Media Digital Media to Maximize Marketing ENHANCED EBOOK can be Read Online from any device for your convenience.
The Fusion Marketing Bible Fuse Traditional Media Social Media Digital Media to Maximize Marketing ENHANCED EBOOK Book PDF Summary
Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues. This enhanced eBook includes videos that break down one of the social media/digital tools presented in the book and show how each medium can be used to create a marketing strategy. The videos also offer additional examples of companies that are using the different tools to advance their businesses. Praise for the The Fusion Marketing Bible “As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s techniques will teach you how to ‘fuse’ traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.” —Carmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs “Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!” —Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business “Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D.” —Erik Qualman, bestselling author of Socialnomics and Digital Leader Includes 21 videos accessible through QR codes
Detail Book of The Fusion Marketing Bible Fuse Traditional Media Social Media Digital Media to Maximize Marketing ENHANCED EBOOK PDF
- Author : Lon Safko
- Release : 14 September 2012
- Publisher : McGraw Hill Professional
- ISBN : 9780071813327
- Genre : Business & Economics
- Total Page : 290 pages
- Language : English
- PDF File Size : 20,6 Mb
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