The Faces and Stakes of Brand Insertion is popular PDF and ePub book, written by Sébastien Lefait in 2022-03-22, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Faces and Stakes of Brand Insertion can be Read Online from any device for your convenience.
The Faces and Stakes of Brand Insertion Book PDF Summary
With traditional forms of advertisement facing increasing challenges, brand placement - the integration of a product or brand in a work of art - has exploded. It has become a lucrative phenomenon whose goal is to produce a reaction of purchase in the mind of the receiver (reader, viewer or listener). This volume seeks to complement extant studies of product placement strategies by introducing a methodology more systematically related to the field of cultural studies, especially where the reception and impact of product placement are concerned. It explores the many iterations of brand placement in popular culture, with a consideration of the crossover between advertisement and art in everything from Wes Anderson, "Blade Runner" and the "Fast and Furious" franchise, to music videos, late night shows and plastic art. The book considers the impact of brand placement in TV series on teenagers, as well as the evolution of such placement in literature. The originality of this volume is that, when the impact of the placement is mentioned, it is to be understood as an intended aesthetic impact at least as much as a prompt to buy a product. Consequently, the placement of consumer goods in a cultural production, the book suggests, may both increase the sales of specific products and positively impact the production’s ratings. This book is perfect for researchers and students interested in marketing, brand placement, mass media, art, film, and cultural studies.
Detail Book of The Faces and Stakes of Brand Insertion PDF
- Author : Sébastien Lefait
- Release : 22 March 2022
- Publisher : Vernon Press
- ISBN : 9781648893933
- Genre : Business & Economics
- Total Page : 256 pages
- Language : English
- PDF File Size : 14,7 Mb
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