The economics of fashion and hybrid creative products is popular PDF and ePub book, written by Enrico Cietta in 2019-03-19, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The economics of fashion and hybrid creative products can be Read Online from any device for your convenience.
The economics of fashion and hybrid creative products Book PDF Summary
Many scholars think that fashion is closer to the brink of disaster: too fast, too polluting, poorly focused on creativity and on the market, too cheap for the consumer and little profitable for small- and medium-sized companies, too unpredictable and subjective to be treated like the other industry sectors, too tangible to be regarded as a cultural product and too intangible to be considered a manufacturing product. Then, is fashion going to collapse? This book suggests another perspective and explains the economic theory of hybrid creative products, focusing on the reasons underlying that sense of an "abyss at the end of the tunnel." It rejects alarmism and tries to explain the structural changes taking place within the industry as well as the current meaning of fashion for the consumers and the market. These changes are directly associated with three crucial elements for the fashion business: time, risk, and costs. Therefore, creativity is still important, but is no longer sufficient. Commercial success largely depends on the business model of the company, i.e. on its ability to react to these changes. Fast fashion, sustainable fashion, the "see now - buy now" runaway shows, the deplorable use of child or underpaid labour can be explained in the light of this new scenario. Few economists have tried to find a new interpretation, but the theory of hybrid creative products can help us understand what happened in the past and what will happen in the future.
Detail Book of The economics of fashion and hybrid creative products PDF
- Author : Enrico Cietta
- Release : 19 March 2019
- Publisher : Enrico Cietta
- ISBN : 9791220044813
- Genre : Business & Economics
- Total Page : 423 pages
- Language : English
- PDF File Size : 9,6 Mb
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