The Curse of the Mogul is popular PDF and ePub book, written by Jonathan A. Knee in 2009-10-15, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Curse of the Mogul can be Read Online from any device for your convenience.
The Curse of the Mogul Book PDF Summary
If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers? We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media's false veneer of power. By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.
Detail Book of The Curse of the Mogul PDF
- Author : Jonathan A. Knee
- Release : 15 October 2009
- Publisher : Penguin
- ISBN : 9781101140741
- Genre : Business & Economics
- Total Page : 355 pages
- Language : English
- PDF File Size : 21,6 Mb
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