The Cool Factor is popular PDF and ePub book, written by Del Breckenfeld in 2008-12-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Cool Factor can be Read Online from any device for your convenience.
The Cool Factor Book PDF Summary
What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender® Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their "cool factor" even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top.
Detail Book of The Cool Factor PDF
- Author : Del Breckenfeld
- Release : 03 December 2008
- Publisher : John Wiley & Sons
- ISBN : 9780470454442
- Genre : Business & Economics
- Total Page : 266 pages
- Language : English
- PDF File Size : 20,6 Mb
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