The CMO of People is popular PDF and ePub book, written by Peter Navin in 2018-10-22, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The CMO of People can be Read Online from any device for your convenience.
The CMO of People Book PDF Summary
Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR can curate an experience to get the best lifetime value from employees. This book explores this new model and titles its leader as "The CMO of People." This new title encapsulates a business focused people function that has learned from the proven tools of the marketing function. The CMO of People creates a predictable and immersive employee experience that drives productivity and performance. In this pathbreaking book, Peter Navin and David Creelman discuss How to create a predictable and immersive end-to-end experience for employees How a CMO of People can overcome barriers and drive performance Why we need to structure the HR department differently How to find unconventional people to staff this unconventional model For a review of the book on the HR Bartender blog click here: https://www.hrbartender.com/2019/career-development/human-resources-future-skills/
Detail Book of The CMO of People PDF
- Author : Peter Navin
- Release : 22 October 2018
- Publisher : Walter de Gruyter GmbH & Co KG
- ISBN : 9781547400539
- Genre : Business & Economics
- Total Page : 251 pages
- Language : English
- PDF File Size : 20,6 Mb
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