The Choice Factory is popular PDF and ePub book, written by Richard Shotton in 2018-02-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Choice Factory can be Read Online from any device for your convenience.
The Choice Factory Book PDF Summary
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.
Detail Book of The Choice Factory PDF
- Author : Richard Shotton
- Release : 12 February 2018
- Publisher : Harriman House Limited
- ISBN : 9780857196101
- Genre : Business & Economics
- Total Page : 111 pages
- Language : English
- PDF File Size : 21,8 Mb
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