The Brand Innovation Manifesto is popular PDF and ePub book, written by John Grant in 2011-01-19, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Brand Innovation Manifesto can be Read Online from any device for your convenience.
The Brand Innovation Manifesto Book PDF Summary
The days of the image brands are over, and new marketing has gone mainstream. The worlds biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Lukes and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting peoples lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the brand molecule to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.
Detail Book of The Brand Innovation Manifesto PDF
- Author : John Grant
- Release : 19 January 2011
- Publisher : Wiley + ORM
- ISBN : 9781119995036
- Genre : Business & Economics
- Total Page : 356 pages
- Language : English
- PDF File Size : 21,6 Mb
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