The Brand Driven CEO is popular PDF and ePub book, written by David Kincaid in 2020-11-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Brand Driven CEO can be Read Online from any device for your convenience.
The Brand Driven CEO Book PDF Summary
The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations of their entire organization in order to drive value. David Kincaid delivers practical assessments and game plans for senior executives and managers across functional areas, clarifying the confusion between brand and marketing management. He introduces the "New 4Ps" of brand management: People, Process, Intellectual Property, and Partnerships. This paradigm shift equips business leaders with a new approach to managing growth, profitability, risk, and sustainable value. Using real-life, current case studies from today’s fastest growing and most valuable brands – including Starbucks, Apple, and BMW – this book reveals the critical importance of managing big businesses as integrated business systems. The Brand-Driven CEO includes criteria to conduct your own brand self-assessment and a stepby-step roadmap that can be applied to help transform your brand and its management.
Detail Book of The Brand Driven CEO PDF
- Author : David Kincaid
- Release : 03 November 2020
- Publisher : University of Toronto Press
- ISBN : 9781442621657
- Genre : Business & Economics
- Total Page : 252 pages
- Language : English
- PDF File Size : 15,8 Mb
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