The Body Washer A Marketing Plan for the United Arabic Emirates is popular PDF and ePub book, written by Matthias Beer in 2013-10-02, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Body Washer A Marketing Plan for the United Arabic Emirates can be Read Online from any device for your convenience.
The Body Washer A Marketing Plan for the United Arabic Emirates Book PDF Summary
Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.7, University of applied sciences, Munich, course: MBA, language: English, abstract: The Body-Washer has been introduced to the European market just lately aiming for the healthcare sector. Due to the versatile concept of the product and the ease of use additional interest from the hotel sector and from private households for wellness and nursing purposes arises. Furthermore, the Arabic peninsula, in particular from the UAE, has signaled interest in the unique product. Subsequently the UAE market in this regards is analyzed from two different perspectives. The analysis was done on a micro- as well as on a macro-environmental view. The investigations are on the company itself, the suppliers as well as customers and competitors on the one hand side and local aspects such as political, economic and social trends on the other. Together with the SWOT analysis of the product with respect to the UAE market a marketing strategy has been developed. As part of the marketing strategy, a market segmentation was done in order to derive the target market for the Body Washer in the UAE, the health care as well as the tourism sector. For the target market segments a “4P” analysis (price, product, place and promotion) has been done followed by an implementation plan accordingly. The conclusion and the ITM checklist are finalizing the marketing assignment on the Body Washer marketing plan for the UAE summarizing the main aspects.
Detail Book of The Body Washer A Marketing Plan for the United Arabic Emirates PDF
- Author : Matthias Beer
- Release : 02 October 2013
- Publisher : GRIN Verlag
- ISBN : 9783656509400
- Genre : Business & Economics
- Total Page : 33 pages
- Language : English
- PDF File Size : 15,9 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book The Body Washer A Marketing Plan for the United Arabic Emirates by Matthias Beer, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.