The 5 Paths to Persuasion is popular PDF and ePub book, written by Robert B. Miller in 2007, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The 5 Paths to Persuasion can be Read Online from any device for your convenience.
The 5 Paths to Persuasion Book PDF Summary
To succeed in today's business world of tough and fast decision-makers, how a statement is made can be more important than what it says. Even the best ideas face resistance and rejection, as all too often people make the mistake of focusing solely on the content of their proposal and giving little thought to the way they will deliver it.In a two-year survey, customer research experts Miller and Williams studied 1,700 executives and discovered that good ideas are not enough; to make any sort of impact they must be delivered effectively. They reveal the five different types of decision maker, including Charismatics, Thinkers, Sceptics, Followers, and Controllers and show how to best sell ideas to each.Whether it be a proposal or a business plan, The 5 Paths to Persuasion unlocks the secrets of persuasion necessary to present any kind of idea successfully.
Detail Book of The 5 Paths to Persuasion PDF
- Author : Robert B. Miller
- Release : 20 September 2024
- Publisher : Kogan Page Publishers
- ISBN : 0749449942
- Genre : Business & Economics
- Total Page : 242 pages
- Language : English
- PDF File Size : 17,7 Mb
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