Television Advertising and Televangelism is popular PDF and ePub book, written by Rosemarie Schmidt in 1986-01-01, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Television Advertising and Televangelism can be Read Online from any device for your convenience.
Television Advertising and Televangelism Book PDF Summary
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
Detail Book of Television Advertising and Televangelism PDF
- Author : Rosemarie Schmidt
- Release : 01 January 1986
- Publisher : John Benjamins Publishing
- ISBN : 9789027225559
- Genre : Language Arts & Disciplines
- Total Page : 98 pages
- Language : English
- PDF File Size : 8,5 Mb
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