Technology Adoption in the Caribbean Tourism Industry is popular PDF and ePub book, written by Andrew Spencer in 2020-10-31, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Technology Adoption in the Caribbean Tourism Industry can be Read Online from any device for your convenience.
Technology Adoption in the Caribbean Tourism Industry Book PDF Summary
This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes. By examining the decision-making process in tourism companies deciding whether to become more dependent on digital capabilities and artificial intelligence, this text seeks to understand the role of strategy and resources in technology adoption. Further, the author assesses the role of factors both external (such as culture) and internal (such as leadership) in this strategic process. Economies in the Caribbean are reliant on tourism to bring prosperity to the region, and with the onset of the COVID-19 pandemic, the industry is being forced to transform the way it operates. With implications for those studying organizational behavior as well as strategic and tourism management, this study analyzes rapid change in this pivotal industry.
Detail Book of Technology Adoption in the Caribbean Tourism Industry PDF
- Author : Andrew Spencer
- Release : 31 October 2020
- Publisher : Springer Nature
- ISBN : 9783030615840
- Genre : Business & Economics
- Total Page : 236 pages
- Language : English
- PDF File Size : 15,5 Mb
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