Technology Acceptance of Connected Services in the Automotive Industry is popular PDF and ePub book, written by Clemens Hiraoka in 2009-09-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Technology Acceptance of Connected Services in the Automotive Industry can be Read Online from any device for your convenience.
Technology Acceptance of Connected Services in the Automotive Industry Book PDF Summary
Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance, and usage to the renewal of the service contract and uncovers the drivers in each of these stages. His evaluation gives a series of new implications for management and research.
Detail Book of Technology Acceptance of Connected Services in the Automotive Industry PDF
- Author : Clemens Hiraoka
- Release : 30 September 2009
- Publisher : Springer Science & Business Media
- ISBN : 9783834983091
- Genre : Business & Economics
- Total Page : 161 pages
- Language : English
- PDF File Size : 13,8 Mb
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