Targeting Using Augmented Data in Database Marketing is popular PDF and ePub book, written by Bettina Hüttenrauch in 2016-06-10, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Targeting Using Augmented Data in Database Marketing can be Read Online from any device for your convenience.
Targeting Using Augmented Data in Database Marketing Book PDF Summary
This study delivers insights on which external sources – e.g. website click behavior, surveys, or social media data – can and cannot be used for data augmentation. A case study is performed to test the suitability of different sources in order to create a generalized practical guide for data augmentation in marketing. Data augmentation is a beneficial tool for companies to use external data, if the internal data basis for targeting is not sufficient to reach the customers with the highest propensity. This study shows that augmenting data from feasible sources leads to significant conversion lifts.
Detail Book of Targeting Using Augmented Data in Database Marketing PDF
- Author : Bettina Hüttenrauch
- Release : 10 June 2016
- Publisher : Springer
- ISBN : 9783658145774
- Genre : Business & Economics
- Total Page : 343 pages
- Language : English
- PDF File Size : 15,9 Mb
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