Targeted Advertising Technologies in the ICT Space is popular PDF and ePub book, written by Christian Schlee in 2013-10-01, it is a fantastic choice for those who relish reading online the Computers genre. Let's immerse ourselves in this engaging Computers book by exploring the summary and details provided below. Remember, Targeted Advertising Technologies in the ICT Space can be Read Online from any device for your convenience.
Targeted Advertising Technologies in the ICT Space Book PDF Summary
In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks.
Detail Book of Targeted Advertising Technologies in the ICT Space PDF
- Author : Christian Schlee
- Release : 01 October 2013
- Publisher : Springer Science & Business Media
- ISBN : 9783834823960
- Genre : Computers
- Total Page : 356 pages
- Language : English
- PDF File Size : 12,6 Mb
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