Swipe Up for More is popular PDF and ePub book, written by Stephanie McNeal in 2023-06-06, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Swipe Up for More can be Read Online from any device for your convenience.
Swipe Up for More Book PDF Summary
An unfiltered, colorful romp through the IRL world of influencers that spills the tea on the multibillion-dollar industry of content creation. If you’re anything like journalist Stephanie McNeal—aka, a millennial woman—you spend hours every day indulging in Instagram’s infinite scroll. The influencers on the platform aren’t just providing eye candy; these tastemakers impact how we cook, consume, parent, decorate, think, and live. But what exactly is going on behind the curtain of the perfectly curated Instagram grids we obsess over the most? Through intimate, funny, and vulnerable reporting, McNeal takes us through the looking glass and into the secretive real world of three major influencers: fashion and lifestyle juggernaut Caitlin Covington of Southern Curls & Pearls, runner and advocate Mirna Valerio, and OG “mommy blogger” Shannon Bird. Swipe Up For More! is based on three years of unprecedented, fly-on-the-wall access that offers a rare glimpse into how these influencers build their empires, struggle with the haters and snarkers, fight for creative control from the tech platforms that enable their businesses, parent in public, and try to look good while doing it. Along the way, McNeal answers burning questions, like: Why are there so many Mormon mommy influencers? What is it like to work for a popular influencer? What do they do with all the free swag? How do brand partnerships work? And how much money do they really make? Irresistible, juicy, and voyeuristic, Swipe Up For More! reveals all about the women some love to hate (and many actually, secretly, genuinely love).
Detail Book of Swipe Up for More PDF
- Author : Stephanie McNeal
- Release : 06 June 2023
- Publisher : Penguin
- ISBN : 9780593418611
- Genre : Business & Economics
- Total Page : 273 pages
- Language : English
- PDF File Size : 19,5 Mb
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