Swipe Scan Shop is popular PDF and ePub book, written by Kate Schaefer in 2021-03-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Swipe Scan Shop can be Read Online from any device for your convenience.
Swipe Scan Shop Book PDF Summary
Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty. With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends. With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.
Detail Book of Swipe Scan Shop PDF
- Author : Kate Schaefer
- Release : 11 March 2021
- Publisher : Bloomsbury Publishing
- ISBN : 9781350092860
- Genre : Business & Economics
- Total Page : 195 pages
- Language : English
- PDF File Size : 21,7 Mb
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