Sustainable Marketing Management Functional Thinking Marketing Vs the Environment Sustainable Strategies is popular PDF and ePub book, written by Niklas Kürten in 2007-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Sustainable Marketing Management Functional Thinking Marketing Vs the Environment Sustainable Strategies can be Read Online from any device for your convenience.
Sustainable Marketing Management Functional Thinking Marketing Vs the Environment Sustainable Strategies Book PDF Summary
Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, G teborg University, 48 entries in the bibliography, language: English, abstract: The aim of this essay is to describe and to discuss the implications of a functional orientation on product development and market communication. Therefore firstly, the definition as well as the reasons of the need of the implementation of functional orientation are shown. Secondly, the consequences and dangers of this approach on product development and market communication are presented and discussed. Further, the goal of the second part is to work out and describe the concepts of dematerialisation as well as functional orientation from a sustainable perspective. Therefore, the term 'dematerialisation' is definded and a brief general overview about the current situation is given. Secondly, this approach as well as the approach of functional orientation will be presented and discussed out of a sustainable perspective. Finally, the aim of the last elaboration is to work out the paradoxes between the theoretical approach of marketing, namely the foundations of marketing, and the concepts and values of a sustainable society. It will be conducted, what problems might appear when these two approaches are brought together. Therefore, first of all the theoretical foundations of marketing are named and described. Secondly, the concepts and values of a sustainable society are shown and discussed. After this, the problems which are occuring, when these two approaches are brought together, are presented.
Detail Book of Sustainable Marketing Management Functional Thinking Marketing Vs the Environment Sustainable Strategies PDF
- Author : Niklas Kürten
- Release : 01 November 2007
- Publisher : GRIN Verlag
- ISBN : 9783638853583
- Genre : Business & Economics
- Total Page : 57 pages
- Language : English
- PDF File Size : 7,7 Mb
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