Surviving in the New Retail Marketplace is popular PDF and ePub book, written by Douglas D. Kelly in 2019-07-23, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Surviving in the New Retail Marketplace can be Read Online from any device for your convenience.
Surviving in the New Retail Marketplace Book PDF Summary
The retail marketplace has undergone mind-boggling change in the way it functions. Retail businesses are experiencing the biggest shift in their business paradigm in more than 60 years. Online shopping presently accounts for about 70% of all retail sales. Prospects and customers to have more choices than before. The retail marketplace is now consumer oriented. So a new kind of consumer has emerged with a very different way of making buying decisions. Perceptions of companies and their products held by consumers are the only things that matter. Increased sales are only achieved if you understand your prospects’ and customers’ perceptions of both your product and your company. Marketers must realize that these new consumers want to feel engaged with your business on an emotional level. They are not interested in one-off transactions with conventional retailers. Astute marketers create relationships with their customers because human nature tells us that people desire relationships not just transactions. Many things may change, but people will always seek relationships and do business with people and companies they like. This book is about why they like certain businesses and not others. It’s about people as consumers. I can almost guarantee that after reading this book you’ll never see the world the same way again.
Detail Book of Surviving in the New Retail Marketplace PDF
- Author : Douglas D. Kelly
- Release : 23 July 2019
- Publisher : Balboa Press
- ISBN : 9781982231026
- Genre : Business & Economics
- Total Page : 143 pages
- Language : English
- PDF File Size : 10,8 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Surviving in the New Retail Marketplace by Douglas D. Kelly, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.