Supermarket Retailing in Africa is popular PDF and ePub book, written by Felix Adamu Nandonde in 2022-03-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Supermarket Retailing in Africa can be Read Online from any device for your convenience.

Supermarket Retailing in Africa Book PDF Summary

This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent. Drawing on research covering retail formats, consumer behaviour, strategies, operation research, ICT, relationship marketing, and market linkage, the book investigates the many factors impacting the growth of supermarkets in Africa. The contributors employ theories, concepts, and methods in order to help us to understand changing consumer behaviour, the strategies used by suppliers to access supermarkets, the role of service suppliers in the growth of the sector, and ultimately how supermarkets can assist in making the market linkage between producers and consumers in Africa. The chapters provide a comprehensive exploration of modern retail, discussing its growth and future, identifying consumer preferences, as well as suggesting solutions to the challenges that retailers and suppliers on the continent face in developing the sector. This book will be of interest to scholars and students of the retail sector and retail management in Africa.

Detail Book of Supermarket Retailing in Africa PDF

Supermarket Retailing in Africa
  • Author : Felix Adamu Nandonde
  • Release : 25 March 2022
  • Publisher : Routledge
  • ISBN : 9781000562699
  • Genre : Business & Economics
  • Total Page : 218 pages
  • Language : English
  • PDF File Size : 14,5 Mb

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