Summary Trading Up is popular PDF and ePub book, written by BusinessNews Publishing, in 2014-10-28, it is a fantastic choice for those who relish reading online the Design genre. Let's immerse ourselves in this engaging Design book by exploring the summary and details provided below. Remember, Summary Trading Up can be Read Online from any device for your convenience.
Summary Trading Up Book PDF Summary
The must-read summary of Michael Silverstein and Neil Fiske's book: "Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them". This complete summary of the ideas from Michael Silverstein and Neil Fiske's book "Trading Up" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to “trade up” in some areas – to pay a premium price for products and services that provide a greater level of quality than typical mass market offerings. As a result, a new concept is emerging in the marketplace: “New-Luxury”. In their book, the authors explain that new-luxury products break the traditional norms of the past and sell at comparatively high volumes, despite their relatively high prices. This summary is a must-read for both marketers and consumers who want to become smarter in an increasingly sophisticated marketplace. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Trading Up" and discover the new-luxury products that will change the way you think about the marketplace.
Detail Book of Summary Trading Up PDF
- Author : BusinessNews Publishing,
- Release : 28 October 2014
- Publisher : Primento
- ISBN : 9782511020418
- Genre : Design
- Total Page : 29 pages
- Language : English
- PDF File Size : 10,8 Mb
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